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Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Alticor, Inc., parent of leading direct selling company Amway Corp., has selected Omniture Site Catalyst Web analytics to optimize the content for audiences of the company’s Web sites. Alticor has selected Omniture for more real-time Web traffic analysis, advanced merchandising and deeper segmentation,enabling the company to drive more targeted and meaningful content for independent business owner (IBO) communications, e-commerce conversion,order fulfillment, recruitment and product education. The new deal was well received by Omniture’s shareholders who sent the stock up 8.8% on the good news.

Alticor, Inc., with $7.1 billion in sales in 2007, has more than three million IBOs doing business in 80 countries and territories under the Amway and Amway Global/Quixtar North America brands. The company’s online channel has become increasingly important for future growth opportunities. Omniture will provide Alticor with the backing of worldwide offices, support for all global currencies, 24/7 customer support and service in eight different languages,and localized products and professional services.

“We selected Omniture for its flexible, multi-dimensional Web analytics solution so we could truly know what was happening on our sites,” said Heather Anderson, global Business director, Alticor. “Our previous Web analytics solution provided Web information, but we switched to Omniture because it will give us specific business metrics we can act on and a full online marketing suite that we can grow with. Now we can make business decisions based on real-time Omniture reports, which we expect will increase conversion among our audiences and improve our services for our IBOs.”

“One-to-one relationships are the hallmark of direct selling and companieslike Alticor are leveraging the Web more than ever to develop and nurturethose relationships,” said Chris Harrington, president of worldwide salesand client services at Omniture. “Using Omniture, Alticor canbetter understand the needs of its independent business operators, moreeffectively introduce and market its products, and increase conversionamong its customers.”

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Rick DeVos, co-founder of one of the oldest direct sales company’s in the world, Amway is coming out with a new book, due in stores November 3rd. His newest book, called “10 Powerful Phrases for Positive People” is a book of advice from the billionaire businessman on how each of us can improve our lives and make it richer. The book is filled with simple phrases that he says will have powerful results.

DeVos recently gave a speech during which he spoke about what the inspiration for this book was. DeVos attributes much of his upbeat attitude and success to lessons learned during his life growing up during the depression with a father who was at all times positive, even when the family was poor and struggling. DeVos also spoke about the troubles with Amway that almost sent him and his partner to jail during the 1980’s and what he learned from it, and the pride he has when he looks at his family.

DeVos says, “When I look back at the impact of things I’ve said and done as I’ve gone throughout my life, they evolve around simple phrases of encouragement and lifting up others.”

Sooo….just in case you’re wondering what these ten phrases are, here’s the list-

1.I’m wrong.
2. I’m sorry.
3. You can do it.
4. I believe in you.
5. I’m proud of you.
6. Thank you.
7. I need you.
8. I trust you.
9. I respect you.
10. I love you.

To find out the story behind each of these phrases, you will have to purchase the book. DeVos does say that he could have gone on and on with other phrases, but his editor only wanted ten. When DeVos was asked what number 11 would have been, he gave an answer true to his entrepreneurial sprit, “start your own business.” DeVos feels that especially during these tough economic times, it is important for people to think about going into business for themselves

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Nutrilite introduced its newest product this week, the Glucosamine-7. The primary component of the new product is 5-Loxin, which the company claims has been shown to help protect and lubricate joints and cartilage.

The newest addition to the Nutrilite family, the Glucosamine-7 is a proprietary formula that not only includes the beneficial 5-Loxin, but also contains glucosamine, boswellia, manganese and hyaluronic acid, a specially designed formula that has been shown to help aid in joint movement and improve overall cartilage and joint health for better all over body function.

Also in the Glucosamine is the exclusive Nutrilite Acerola Concentrate, a patented citrus flavored additive that contains a natural source of vitamin C, phytonutrients and bioflavonoid concentrate.
Clinical studies conducted by the company have shown that participants who took daily doses of Glucosamine’s primary component, Loxin have reported better movement and a reduction of joint discomfort. Those in the study also had a reduction in enzymes that damage connective tissues.

Gary Mougalian, Director of Amway Global said the company is proud to have created a product that will help people, “Nutrilite is proud to create a superior product that provides noticeable relief by helping the body naturally build, repair, and maintain the structures surrounding joints and bones.”

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Amway Co-founder, the late Jay Van Andel was remembered last night at the Republican National Convention in Minnesota.

Early in the night, before speeches by President Bush, Fred Thompson and Joe Lieberman, convention go-ers and leaders remembered Republican Leaders who have passed away during the last four years, including Van Andel, a large presence on the Republican political scene. Those remembered were honored for their generous contributions and life-long service to the Republican Party.

Van Andel, who passed away in December of 04 from Parkinson’s, was a close friend of former President Ford, who was also honored, and a large contributor to the Republican Party. In 2004 alone, Van Andel contributed $2 million to the re-election campaign of President Bush and over $400,0000 to the Michigan State Republican Party. Van Andel, in addition to contributing money, was active in politics as well, even serving as chairman of the U.S. Chamber of Commerce.

In other Amway/Republican convention News, the son of the other Amway C0-Former and former Amway Corp President, Dick DeVos, commented on John McCain’s choice of VP running mate Sarah Palin saying, “I think the American people are going to find a very straightforward woman who has lived in real life.”

As a side note, DeVos ran Governor of Michigan as the Republican nominee two years ago, running the most expensive gubernatorial campaign of all time- $41 million- only to lose to democratic nominee, Jennifer Granholm.

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