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With the United States having some major economic problems, and a record number of people losing their jobs, it’s no wonder that some direct sales companies are seeing sales and profit rise as those who need jobs and extra income are flocking to a variety of work-at-home opportunities

One company that is seeing record profits is Amway Global.  The Ada, Michigan based direct sales company says that they will see sales in excess of $8.2 billion dollars in 2008. At a recent ceremony at Helen DeVos Hospital, Co- Founder Rick DeVos made the announcement that the company will see record sales this year.

The $8.2 billion dollar figure is a 15% jump from sales in 2007, and that’s during what many are calling a nation-wide depression. While Amway Global is privately held and therefore does not release profitability figures they will make an official statement in the next week or so in regards to sales numbers.

One major reason for the huge jump in sales is the marketing blitz that the company went on during the last year. Commercials, print ads, and major concert sponsorships have put the brand on the global radar. Just in the last year, Amway has partnered with Tina Turner, John Tesh and soccer superstar Ronaldinho among others in promoting Amway products. Amway has also retired the Quixtar brand used in the U.S. and Canada and promoted the re-invention of Amway Global in those regions through high profile spots on major television networks and in print ads.

It will be interesting in the next few weeks to hear from Amway Global leaders give more detail about sales figures, marketing campaigns and future plans to promote the brand.

Amway is one of the few companies that have been smart enough to up their advertising and marketing spending during an economic downturn. Amway understands the benefit of reaching people during these turbulent times to offer products the people want and educate the people about the opportunity that becoming part of the Amway Global family can provide.

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Amway’s health supplement brand, Nutrilite has just unveiled its newest global advertising campaign. The new Campaign will leverage Nutrilite’s relationship with Ronaldinho, worldwide soccer superstar and Nutritlite Spokesperson.

The new advertising campaign will be called, Number One Scores Number 10. Ronaldinho, a two-time FIFA player of the year, is a huge star all around the world, and his partnership with Nutritlite has been a great way for the company to promote the brand globally

The newest campaign, Number One Scores Number 10, has been designed to not only raise awareness of Nutrilite products, but also to make consumers aware of Team Nutrilite. Ronaldinho, the newest addition to the Team Nutrilite team roster, uses the Nutrilite Daily product every day as part of his training regime.

Other members of the Nutrilite Team include, former Worlds Fastest man, sprinter Asafa Powell, World Record holder, hurdler Liu Xiang and Sanya Reynolds a former world’s fastest woman in the 400 meter run.

The Number One Scores Number 10, campaign will be seen in over 50 countries around the world where Nutrilite products are sold.

In addition to the new campaign, Ronaldinho will act as a spokesperson for the Amway One by One campaign for children. Amway will donate $25,000 per goal Ronaldinho makes next season to the foundation which help needy children around the world.

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At a press conference earlier this week, Nutrilite, global wellness company and a branch of the Amway Corporation, announced that Ronaldinho will join their all-star roster of athletes promoting their products.

Ronaldinho’s ads, shot by award winning cinematographer, Guillermo Navarro (Pan’s Labyrinth) will begin appearing early this month, in both merchandising material and with a print ad campaign. The players’ primary focus being vitamins, dietary supplements and high protein nutritional

As part of the three year deal, Nutrilite will make a donation to the Amway One By One program for every goal Ronaldinho scores. Ronaldinho has been honored as the FIFA World player of the year twice, as well as the European Union player of the year. The One By One program benefits children of need in all 58 countries where Amway conducts business.

Nutrilite Is hoping the addition of this international superstar will bring some excitement to the company and its distributors.

Candace Matthews, Chief Marketing Officer of Nutrilite released a statement on the recent announcement saying, “Not only is he a great fit for the Nutrilite brand, he aligns perfectly with our company values, he’s committed to achieving optimal health and encourages others to do the same.

The press conference and several of the new ads can be viewed here.

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