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Neways Internationaland SISEL International have announced today that they company have finally reached a resolution regarding legal battles the two companies’ have been engaged in for the last year and a half. The original suit was filed last May in a Utah court.

The two companies announced in a joint statement that they along with their affiliates and distributors have reached a global, confidential settlement that will address and resolve all legal disputes between the two.

Neways claimed that after its takeover by Golden Gate Capital in 2006, many of its distributors were recruited to SISEL by its owners, who happen to be the sons of the Neways founders. Neways promptly took SISEL to court to try and stop them from “stealing” their distributors.
To read the full scoop- check out our article from last year.

As per the agreement, neither party will admit to any wrongdoing. The settlement will remain strictly confidential. Both sides are apparently satisfied with the outcome and although neither part has released a formal statement regarding the resolution of the lawsuits, both sides say they are looking forward to moving on and focusing on their respective businesses.

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Sisel, (Pronounced Sizzle) announced that all products will now include the “SISEL SAFE” Logo. The new SISEL Safe Seal of Approval will be on all of products that bear the Sisel name. The logo means that the company promises that products will contain only safe ingredients; from what goes into the product, to the packaging it is put into.

The nutraceutical and personal care company has been around for over 2 decades, and the Mower family, who founded the company, has always had a focus on safe and natural products.

“What makes Sisel’s products truly special is not only what’s in the products, but what’s not,” said Tom Mower, Jr., Sisel CEO. “SISEL’s Research & Development team is determined to find new solutions to old problems by seeking out only high quality ingredients which promote ecological balance and avoiding pesticides and synthetic contaminants.”

Sisel products are manufactured in a state of the art controlled manufacturing plant. All products are biodegradable and none of the products are ever tested on animals.

Sisel has always been environmentally and health conscious, but in today’s environment where it seems every product is so carefully scrutinized for health and safety reasons, the company wanted to make sure that the public knows that the Sisel products are not only effective, but safe and natural.

According to Mower, the “SISEL SAFE” logo will mean that the product has gone through the most rigorous testing and scientific study and is safe and free of harmful chemicals.

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SISEL International LLC announced that they will be expanding their product line significantly over the next year. Changes will come to their liquid nutritionals, nutritional supplements, hair care….etc. Virtually their entire product line, containing over 20 health and nutritional products will be updated and expanded. The company will also introduce several new products in the home care and skin care departments. Expect to see the products trickle out gradually over the second quarter.

This is a good sign for the often maligned company who has been embroiled in legal woes seemingly since day one. The company, and mortal enemy of the Neways Company, hopes that their expanded and improved product line will take some of the attention off of their legal drama and back to their quality products.

Among the products that will be updated is FuCoyDon, the company’s premier nutritional beverage. Research done by Sisel, shows that the drink supports the immune system, and improves digestive and cardiovascular health. The drink contains limu moui (another one of those crazy superfruits) which is a nutrient derived from the sea. While none of the claims by SISEL about the drink have been approved by the FDA, the fruit itself has been studied in over 700 clinical trials with fairly good results.

“We strive to manufacture the safest, scientifically-based products possible to enhance the quality of life,” said SISEL CEO, Tom Mower, Jr. “We are ecstatic about our rapid growth and are striving to expand our line to meet the growing demand of our customers. We anticipate we will double our product line by the end of the year.”

It’s nice to report some good news on the company. Hopefully the announcement of the expansion of their product line signifies that they company is moving forward and is beginning to put their multitude of legal problems behind them.

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Sisel International has had more than enough share of stories on them in recent months and we have managed to cover most of them yet another just popped up. It seems that the company is now having to deal with a guy named Jeff Welch who is claiming to be USA Distributor #000001 and soliciting people under the Sisel brand but he has nothing to do with the company.

In a recent press release on the Sisel site, it says, “To all distributors of Sisel International: Let it be known to all distributors of Sisel International that Five Star Executive (Jef Welch) is not associated with the website sisel.ws or the website tomower.com. The sisel.ws site is set up to detour distributors to another company (not Sisel). It is imperitive that all distributors stay off this site and that no distributors enter information into the ID or password spaces as it is believed the owners of sisel.ws are capturing information and using it for unethical reasons.”
The release isn’t very clear because the site www.sisel.ws doesnt divert you and neither does www.fivestarexecutive.com. And what is really odd is that on the Five Star Executive site, it clearly uses the Sisel branding and has a picture from the “first corporate meeting in the US” on its page. The site even claims that it held the kickoff meeting for Sisel and appears to be very pro-company and its products.

For some reason, Sisel and Tom Mower just cant seem to avoid the constant drama that they either get themselves into or just finds them. This latest flap is just one more distraction for the company and comes at a time when I really think they should focus on their products and distribution model. They are going to need a lot of distributors to sell a lot of products if they are going to be able to cover all these legal bills that keep piling up.

UPDATE:

On a positive note, at least the company took off those absurd Google Adwords which were not only distracting but contradictory to the company’s efforts.

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