OpTree

In more Avon news, this time not so great, the cosmetic company’s U.K. operations were forced to revise some of its ads that claimed that one of the company’s skin care creams made wrinkles “fade away.”

The ads for the particular skin care cream highlighted the benefits of the product saying that the first two levels in its four level system would greatly improve the texture and skin tone of the customer’s skin. The ads claimed that the third level would begin to reduce the signs of fine lines. Level four went on to state that “100 percent of women showed improved clarity” after using the skin care regime.

Experts say that the test on the skin care lotions were actually done on a human arm and did not represent actual figures or opinions of use on the human face. Other tests done on the skin care product failed to adhere to rules used in scientific studies to test the effects of products. There was no control group and therefore, the true effects of the products could not be measured accurately.
The firm also failed to substantiate a second claim that the product would deliver a long-lasting physical change. Beauty companies that claim to ‘cure’ ageing can generate massive sales in a multibillion-pound global market.

An Avon representative released a statement saying that “the tests had been carried out by experts in the US. In their trial women had reported that fine lines were less visible after using the product.”
Regardless of that however, the ads have been pulled for now until Avon can find a way to prove the efficacy of the statements about the product.

Popularity: 7% [?]

Viridian Medical, a UK based skin care company that specializes in non surgical cosmetic procedures has just announced that they will begin selling a full line of Arbonne Cosmetics.

Viridian is known for their high standards in choosing which skin care and cosmetic lines they will endorse and sell. Arbonne’s premium skin care and beauty lines which are formulated at the Arbonne Institute of Research and Development in Switzerland, more than meets those qualifications.

Among the factors that led to Viridian choosing to sell the products was Arbonne’s high standards when testing and developing products. Arbonnes products are botanically based, using all natural ingredients based on herbal and botanical principals. The skin care products are also pH-correct, hypoallergenic, have not been tested on animals, and are dermatologist tested.

A spokesperson for Viridian released a statement discussing the decision to sell Arbonne products to their customers, “Their range of cosmetic products is much sought after and we are delighted to announce that we are now offering them to our customers.”

Veridian is selling a full line of Arbonne products online in their “Arbonne Store.” Products include skin care, cosmetics, hair care and even baby sleep cream.

Popularity: 6% [?]

Research and Markets has announced the addition of “Cosmetics and Personal Care Market in Brazil” to their offering.

Brazil has placed itself as one of the fastest growing and emerging markets on cosmetics and personal care industry landscape. Being the largest market in Latin America and one of the top five cosmetics & personal care markets in the world, Brazil offers immense investment opportunities for companies around the world. With rising cosmetic consumption, coupled with increasing income level, demand of cosmetics & personal care products will further shoot in Brazil.

Brazil offers low cost manufacturing facilities and has well developed infrastructure with government support that is making the country an idle destination to establishing cosmetic and toiletries production base and target export market. Also, as the country has a large consumer base, manufacturers can easily tap the domestic market.

“Cosmetics and Personal Care Market in Brazil” provides an in-depth analysis of the present and future prospects of the Brazilian cosmetic and toiletries industry. It looks into the industry in detail with focus on major players, distribution network, driving forces, and opportunities critical to the success of the industry at micro level.

Key Findings — Per capita consumption of cosmetics and personal care products in Brazil is expected to increase at a CAGR of 15.49% during 2008-2011.

– Skin care market, one of the major segments in the cosmetics & personal care industry, is projected to clock in a CAGR growth of 22% during 2008-2011.

– Sales growth of hair care products is anticipated to attain a CAGR of 19% during 2008-2011.

– Color cosmetics sale in Brazil is likely to move up at a CAGR of 18% from 2008 to 2011.

– Rising cosmetic consumption in Brazil will stimulate the demand for chemicals in the cosmetics & personal care industry to US$ 12.83 Billion by 2011.

– Pharmacy sales of male cosmetics in Brazil are expected to rise to 20% by 2010.

– Hair care products accounted for more than 25% (expected) of the total cosmetics & personal care market in 2007.

As more and more MLM/Network Marketing companies expand globally, Brazil may offer the next pot of gold for many of the companies who are focused on all natural cosmetics. 

Popularity: 2% [?]