When Dwayne Dyer talks about his Net-WORK, he emphasizes that second syllable, work. “Capital ‘W’, Capital ‘O’, Capital ‘R’, Capital ‘K’”.
This philosophy of “WORK” has certainly yielded very positive results for Dyer who—at XanGo- a network marketing company producing a highly concentrated Mangosteen fruit juice intended to promote health- has over 1 million people in his down line. Dyer has built one of the largest organizations in the industry.
Dyer describes two of his greatest influences in the industry; Gordon Morton Jr. and Ken Pontious, two remarkable network marketers who have come to realize that the core ingredient for success comes in the form of a good work ethic. An impressive focus on work ethic is not surprising coming from Dyer, whose 77-year-old father still operates his small optical center—Dyer Optical—and whose mother didn’t’ miss a single day of work in eleven years working the graveyard shift at Beckham Instruments.
Dyer receives over 100 emails a day and countless phone calls. “I feel this is a communication business. You’ve just got to communicate with your organization.” Excellent communication and the building of strong relationships are two of the industry’s big payoffs for Dyer, who enjoys touring various countries to spread the word about XanGo’s products and financial opportunities. Dyer coordinates various activities and events for members of the organization. Whether it is taking groups to houseboat vacations on Utah’s Lake Powell, or organizing XanGo distributor motor biking tours called, Bottles and Throttles, Dwayne obviously enjoys staying active in the industry. It is that commitment to “WORK” which separates Dyer from the rest.
Dyer’s approach to hard work and strengthening communication would be nothing without persistence. When he began as a distributor for XanGo, his family downsized from a beautiful executive home in Texas to a two-bed, one bath rental in Utah. His wife, Melody, entered the workforce, and Dwayne began calling everyone he knew to share this new opportunity. Dwayne worked 10-12 hour days making contacts, and admits that most of the people he contacted declined—including most of his close friends and family (his mother signed on, of course). Dwayne never considered quitting; he believed in the product, the founders, and the compensation plan.
“We have a Billion dollar brand, a product that changes lives, wonderful branding in place, a significant web presence, tools and brochures to help as well as professionals willing to assist every new representative who joins.” Dyer stresses, “sure there is WORK, but we have taken the hardest and most expensive parts out of the equation, now people just have to tell a simple story many, many, many times over 90 days.”
In an industry where only 1 distributor in 17 will actually stay with a business, Dyer demonstrates that hard WORK, communication, and persistence separate those who succeed from those who don’t. Dyer feels that if all of the pieces are in place, the only reason a company cannot double their size is that they are looking for the next Dwayne Dyer-someone that will be willing to tell that company’s story over and over and over as many times as it takes.
Tomorrow Dwayne explains why in his opinion so many fail…
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Phone: 801 885-2828
Email: Dwayne Dyer
Website: www.dwaynedyer.com
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