The Avon Foundation, an organization sponsored by the Avon cosmetics company, announced today that they have partnered with The Dr. Susan Love Research Foundation to launch a new campaign, the Love/Avon Army of Women. The revolutionary program will partner women with breast cancer and researchers to help unlock the mystery of what causes breast cancer.
The main goal of the program will be to move beyond just searching for a cure, but in finding clear answers to how women today can prevent the cancer from attacking. The Love/Avon Army of Women are encouraging women of all races, and ethnicities to take part in the research that will helps the millions of people affected by breast cancer each year.
The program will offer women the chance to participate in finding a cure simply by going to the Army of Women site and signing up to participate in future research studies. Women who are healthy, at risk, or currently undergoing treatment can all join in on the efforts to find answers. All information of participants is kept strictly confidential. Studies range from simple questionnaires to providing blood samples. The volunteer will determine how much they are willing to participate. All research and data collected will go through scientific, safety and ethical review to ensure their validity.
Dr. Susan Love, for whom the Susan Love Research Foundation is named, has been a leader in the breast cancer movement for over 3 decades, is excited about the partnership and its possibilities. “Women have repeatedly demonstrated through fundraising and advocacy their personal dedication to ending this disease. This new initiative gives women the opportunity to take the next steps and be part of the research itself.”
Andrea Jung, Chairman and CEO of Avon Products was on hand with Dr. Love for the launch, “Avon is itself an ‘army of women,’ and we are committed to being the company and the foundation for women. The Army of Women is a perfect marriage of our global leadership in the breast cancer cause and our grassroots access to women across the country.”
Several celebrities have joined in on the campaign as “celebrity ambassadors.” Among the celebs who have joined the army are, Felicity Huffman, Marcia Cross, Daisy Fuentes, Danica Patrick and Suze Orman.
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