Home Interiors & Gifts, Inc. - a Dallas based direct sales company - has named a new President and Chief Executive officer. Robin Crossman, a direct sales veteran who has spent the last two decades in management positions at several direct sales/MLM companies, will take the helm and help the company re-invent itself.
Crossman has a tough job ahead of her. Just last month, the 50 year old company filed for Chapter 11 after several years of declining sales. Crossman will work with the Board of Directors to reorganize the company and execute a new strategic marketing and sales campaign.
During the last two decades, Crossman has served in several high powered roles in the direct sales industry. For 14 years she served in an Executive Management position at Amway where she helped build some of the company’s smaller brands into profitable lines for the company. She also served as President and Chief Innovation Officer for IdeaSpere Innovations which purchased Twinlab out of bankruptcy and revitalized many of its failing brands. Most recently, Crossman served as President and COO of SUZANNE, the direct sales company she launched with Suzanne Somers. Needless to say, she has a lot of experience as a leader, and a proven track record of helping companies reestablish their brands.
Crossman is looking forward to taking over at the helm of the home good company and is confident that she can rebuild them into the company they once were. “Home Interiors & Gifts has a rich heritage and strong reputation as a direct selling company, and I’m looking forward to rolling up my sleeves and getting to work,” Crossman said. “I have deep respect for the vision and philosophy of Mary Crowley, who started this company more than 50 years ago with a strong faith-based culture, and I intend to lead Home Interiors ‘back to the future’ in a way that will honor her legacy.”
Pat Daugherty, Home Interiors Chairman of the Board expressed his confidence in their choice, “she is a proven visionary and leader with a personal, enthusiastic approach that is contagious and motivating. Robin has the perfect combination of direct selling experience, drive, creativity and leadership skills to guide the company both during reorganization and once we emerge from Chapter 11.”
While the company filed a voluntary petition for protection under Chapter11 on April 29th, the company continues operate as normal. Despite closing several subsidiaries of the company, the 100,000 Decorating Consultants and Directors across North America and Puerto Rico are optimistic that the appointment of Crossman is the first step toward the rebuilding of the company.
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