Amway Global has just signed a deal with new age entertainer and radio host, John Tesh to develop and distribute health and beauty products and advertise on Tesh’s radio show, “Intelligence for Your Life”
Under the agreement, Amway will work with Tesh and his wife, actress Connie Selleca to distribute Selleca’s line of skin care products, Selleca Solutions. Amway Global in return will be an advertiser and sponsor of Tesh’s radio show which is broadcast to more than 275 radio stations around the U.S. and Canada, reaching more than 8 million people.
The multiyear agreement will also allow Amway Global and its distributors sell existing Tesh products including books and CD’s as well as products developed jointly with Amway Global and Mr. Tesh.
“John Tesh’s philosophy of helping people live better lives is a perfect fit with Amway Global’s business model,” said Steve Lieberman, Managing Director of Amway Global. “Our business is about empowering people to take actions to make life better for themselves and their families, and ‘Intelligence for Your Life’ supports the same objective.”
Tesh will also make appearances at Amway Global events and appear in company advertisements.
“I’m proud to partner with Amway Global through this relationship,” said Tesh. “I’m an entrepreneur at heart and am pleased to be working with the company that has put millions of entrepreneurs into business for themselves worldwide.”
Amway Global will begin selling Tesh products as well as the Selleca skin care products in 2009.
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