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Standard & Poor’s Ratings Services announced that they have raised its rating on Tupperware Brands(NYSE: TUP).

The rating, including its corporate credit rating went from BB to BB+ which basically means that financial security is adequate, but capacity to meet long-term policies might still be vulnerable. vulnerable. The added plus means that Tupperware is on the upside of the rating and that the outlook for the future performance of the company is good.

Tupperware has continued to improve its operating performance over the last two quarters and the company has continued to make an effort to reduce their debt, this led S&P to remove the issue level rating from Credit watch as it expects the company will continue on an upward path.

While S&P feels that Tupperware has made significant improvement, they still feel that it will be necessary to keep a close eye on the company. Tupperware has continued to steadily improve, however the direct sales industry continues to be highly competitive and at times volatile. The outlook for the company is good and will remain stable for the foreseeable future.

‘The ratings on Tupperware continue to reflect the risks of direct-sales distribution and the company’s participation in the highly competitive cosmetics industry,’ said Standard & Poor’s credit analyst Christopher Johnson. But, he said, ‘the company’s moderate financial policies, improving credit protection measures, its product and geographic diversity, along with its well-known brand name and premium product position in the mature molded-plastic storage category, offset these factors.’

Tupperware’s stock has actually had a pretty good run giving the economy and the performance isnt too bad. The stock is up about 20% over the past 52 weeks and continues to have some decent support as well.

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Tupperware is holding their annual Jubilee sales convention this week in Orlando, Florida, and the Tupperware Company expects to welcome over three thousand members of its sales force to join in the celebration.

The three day convention will offer distributors a chance to learn about new products, share their stories and recognize each others accomplishments. The company will also hold classes for the distributors to help in their future success as well as offer tours of the Tupperware facility in Orlando.

This will be the 54th annual Tupperware Jubilee Convention, and the company says that this year they expect a 30% percent increase in attendance over last year.

One reason for the surge in attendance might be their guest speaker, spokeswoman of Tupperware’s Chain of Confidence Campaign, and worldwide celebrity, Brook Shields. Shields will join the convention to announce the launch of a brand new Tupperware product.

“The sales force is the heart and soul of Tupperware,” said Rick Goings, CEO and Chairman of Tupperware Brands Corporation. “We are continuously impressed by the sales teams’ enthusiasm and dedication to the Company and their clients. Each year, we are inspired by the brilliant successes of the sales force. We are so proud to have all of the women unite over these couple of days; celebrating their achievements and watching each other truly shine.”

In addition to the appearance of Brooke Shields, attendees at the convention will be treated to a talk by best selling self help writer Dan Millman, author of the best seller, Way of the Peaceful Warrior, and a performance from Joanna Pacitti, Broadway star of Legally Blonde.

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Tupperware Brands (NYSE: TUP)announced second quarter results and for the fifth straight year, has seen double digit sales growth.

Second quarter sales in 2008 grew 18% to $584 million. Tupperware Beauty Segments sales grew 17%. The company, which has five diverse sales segments saw increase in sales in all five segments.

Tupperware was also thrilled that the number of active representatives grew 10% percent this quarter, probably due to the faltering economy, and the need for second jobs and supplemental income.

Rick Goings, CEO and Chairman of Tupperware was very happy with the second quarter results,”We are pleased to report another quarter of double-digit sales growth with contributions from all
segments. Even with a back drop of spotty economic conditions in some of our markets, we are optimistic entering the third quarter with a double-digit sales force size advantage. Our geographic and product diversity coupled with our emerging market presence continues to act as a natural hedge to help mitigate challenges we see in isolated markets.”

Tupperware has had higher than normal manufacturing costs this year, as natural oil and gas prices went up, so did resin prices. Tupperware uses resin in the making of many of their plastics.

A full report on the second quarter sales and earnings are available on the Tupperware website. For those of you who read this in time, Tupperware will hold a call at 10 AM eastern Thursday the 24th, but for those who cant make it, the call will be archived and available online as well.

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Tupperware, VP and CFO, Michale Poteshman has been announced as one of the presenters at the annual Oppenheimer Consumer Growth Conference in Boston on July 8th.

This will be the 8th Annual conference and is considered one of the top investor conferences for consumer growth companies. The event will take place the 8th- 10th at the Four Seasons Hotel. The focus of the conference will be on consumer growth,, and assessing the state of the consumer as well as the outlook for retail, and consumer products for the second half of 08 and beyond.

The event, being put on by Oppenheimer & Co. will feature such companies Tiffany and Co, Talbots, William Sonoma and Urban Outfitters, just to name a few. Tupperware will be in some great company.

Tupperware will webcast the presentation on their website.

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