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It has just been announced that Verve, the ‘’insanely healthy energy drink” will be a part of the gift suite at the 66th Annual Golden Globe Awards.

GBK Productions, a fundraising and special events company, will serve as the host of this year’s Golden Globe awards VIP Gift Suite. GBK has a stellar reputation in the industry for its ability to create amazing VIP gift suites for celebrities at a wide range of functions and award events. This year GBK has selected Verve, the healthy energy drink as an exclusive gift bag item.

Verve has only been on the market since 2007, but has enjoyed a huge amount of success due in large part to their active participation with several major sports franchises. It also doesn’t hurt that the company has managed to capitalize on two of the biggest trends in the market today, healthy natural products, and energy drinks. The Verve drink is made with one of the hot superfruits of the moment, the mangosteen.

This year’s Golden Globe nominees and presenters will receive a supply of regular and sugar free Verve as well as have the chance to sample the drink which will be served at the bar inside the gift suite.

BK Boreyko, President and CEO of Vemma Nutrition Company, the distributors of Verve is thrilled about the company’s involvement with the awards show. “We are ecstatic about the opportunity to share and give the Golden Globe attendees a taste of Verve with its long-lasting, health-promoting ingredients. The celebrity audience is one that many consumers look to for the must-have products and what a great fit for Verve to be aligned with this exclusive, high-end event.”

Popularity: 3% [?]

 The Phoenix Suns have signed a five year deal with Vemma Nutrition Co to become a distributor of Verve Energy Drink. Although the Suns have not officially revealed the terms of the deal, a source said that the company will pay between $300,000 to $400.000 annually for the Verve Lounge sponsorship in the US Airways Center.

The Suns will get credit when someone is driven from their official site, to the Verve site to purchase the energy drink. Until now, Verve has only been available on the Vemma Nutrition Co website, or through an individual distributor for the company. The Suns will now act as a distributor of the product which will NOT be sold directly on the site, but there will be a banner on Suns.com that will take viewers directly to the Vemma Nutrition Co. website to purchase the drink. This is a unique arrangement for the NBA and it is one that could potentially alter terms of future sponsorship deals throughout all sports leagues. “The deal completely aligns our marketing assets with their desire to sell product,” said Suns President Rick Welts. “And because Verve is distributed online as opposed to retail, there is real measurement opportunity. If we can drive someone to a Web site and they buy the product, we get credit.” The Suns also will sell Verve at the arena, becoming the only retail point of sale for Verve, which is owned by Scottsdale-based Vemma Nutrition Co.

Verve costs $44 for 12 eight-ounce cans and comes in regular and sugar free. This is a dynamic partnership that really blazes a new trail of strategic marketing for both organizations,” said Vemma CEO BK Boreyko. NBA officials are closely monitoring the partnership, and if it proves successful, they will push other teams to make similar deals. “This hasn’t been done in any team sport and it doesn’t work for every company, but it makes a lot of sense for teams to distribute a product that is linked to their fan base,” said Chris Heck, senior vice president of team business operations for the NBA. “I think we will see teams take this to other categories and product lines because the business is moving beyond advertising.” In what some are calling the “new soft drinks of the world,” energy drinks have recently become a phenomenon of sorts.

Verve is a revolutionary new energy drink. It is crammed full of healthy stuff like vitamins, minerals and natural sugars with a great tropical fruit flavor patterned after the very popular and exotic mangosteen fruit from Southeast Asia.

Popularity: 4% [?]