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Vemma Nutrition Company, one of the world’s fastest growing liquid dietary supplements has just launched a three ounce Energy Shot this weekend at the company’s 4th annual convention, held in Las Vegas, Nevada.  

We had heard rumblings that Verve was creating the new energy shot back in August of last year.

The new drink, the Verve Energy shot, is a three ounce shot perfect for people on the go. The shot is available in low sugar and sugar free. The drink is a perfect addition to the company’s Verve Energy drink line which has been wildly popular in just the few short years it has been on the market. The Energy Shot business has been one of the fastest growing beverage categories. According to a report by bevnet.com the energy shot industry grew nearly $100 million dollars in 2008 and analysts expect it could be a $500 million dollar business in 2009.

The Verve Energy Shot is a healthy all natural alternative to many of the shots currently on the market. The mangosteen based drink contains a fast acting blend of superfruit juices including aloe and mangosteen in a clinically tested formula. The company claims that the shot contains low amounts of sugar and will not cause the crash that is a side effect of many shots.

BK Boreyko, President and CEO of Vemma announced the addition of the new drink at the Vemma Convention in Las Vegas last week. In attendance at the convention were over 2500 Independent Members including Shawne Merriman, three time Pro Bowl linebacker for the San Diego Chargers.

BK was excited about showing off the drink at the convention and about its release into the marketplace. “As a young brand in the energy drink/functional beverage marketplace, Verve has definitely raised the standard and credibility when it comes to exceeding people’s health and energy needs. Every one of our Members is fired up about our Verve Energy Shot and the momentum it creates to positively fulfill people’s daily nutritional gaps, but also to tap into the financial freedom our business opportunity presents them.”

The new shot is available on the website, http://www.verve.com, through your local distributor and will be available at select retail stores through hybrid marketing.

Popularity: 100% [?]

Verve Energy drink, dubbed the insanely healthy energy drink, has just made its way to the land of OZ. The drink, a healthy alternative to the sugar and caffeine laden drinks on the market today, was launched this week in Australia.

The drink was launched by Energy Cans, a Verve Independent Distributorship. Currently, the product is only available in Australia through a network of independent distributors. While in the U.S. that is the primary way it is sold, the parent company of Verve, Vemma, has formed several strategic alliances with professional sports teams who now promote and sell the product as well. No doubt in the near future, Energy Cans will follow that example.

Verve is now available to everyone in Australia in both the regular and sugar free varieties. Verve is now available in over 50 countries around the world.

Popularity: 6% [?]

Vemma, the dietary supplement company best known for its Verve! Energy Drink, made an appearance last weekend at the home of David Arquette and Courteney Cox.

The celeb couple hosted the L.A. Launch of Propr , a new clothing line created by David Arquette and Ben Harper, two notoriously funky dressers. The new clothing line is entirely all natural and eco-friendly. The official launch of the clothing line came last month during New York’s Fashion week.

The gift bags for the event were custom created by GBK Productions. Vemma supplied the celebs at the party with several of their nutritional and dietary supplements.

Among the stars who received samples of the Vemma line of products in their goodie bags were Jennifer Aniston, Heidi Klum and pro-surfer Kelly Slater.

While the route of tying celebs to Network Marketing products isnt new, Vemma/Verve seem to use it more than others.  Verve has several celebrity endorsement deals with Slade Smiley, the AHL team - Milwaukee Admirals, pro superbike racer - Johnny Rock Page, the NBA Phoenix Suns and others.

Popularity: 8% [?]

Vemma, makers of the wildly popular Verve Energy Drink, has just joined forces with yet another sports team. Verve, the “insanely-healthy energy drink” will now be the official drink of the American Hockey League’s Milwaukee Admirals.

Admirals President Jon Greenberg made the announcement today that the team has entered into a new marketing partnership with the company and will make the drink the team’s official new healthy energy beverage.

“Our fans have no problem getting energized at the Bradley Center and now they can get that same kind of energy all day long from Verve,” said Greenberg. “Verve is the undisputed leader when it comes to healthy, natural energy drinks and we are excited to share it with our fans.”

Verve will now be featured on the team’s official website and fans can find all the info they want on the product as well as where to buy the drink, just by clicking on the Verve can on the site.
The admirals join the NBA team the Phoenix Suns, Arena football team, The L.A. Avengers as well as several Motorsports Leagues in signing partnership deals with Vemma and choosing Verve as their official drink

Vemma/Verve CEO, BK Boreyko was also excited about this new partnership, “Great sports teams like the Milwaukee Admirals recognize the huge advantage of having high energy fans,. “I’m very excited that the Admirals chose Verve to provide their fans with the finest in healthy energy drinks and I applaud them for offering healthy choices to their loyal fan base.”

Popularity: 5% [?]