Posts Tagged ‘Verve’

Verve! Energy drink has an all new spokesperson, and this time it’s not a sport star. If you are familiar with reality TV, you will recognize the new face of Verve as one of the main characters on the first season of the Real Housewives of the OC. Slade Smiley, the “lovable” guy who was featured with then live-in girlfriend Jo has just joined on with Verve as not only a spokesperson, but also a new distributor.

Slade has recently found himself out of a full time job after his title insurance company was sold for a reported $235 million dollars. Slade has kept busy helping Jo not only find a new boyfriend on Date my Ex, but also helped her release her debut CD. Along with his duties to Jo, Slade has been making personal appearances and hocking products. He came upon Verve when he was recently asked to endorse a product with so much caffeine that it was making kids sick. Slade new that he needed to find an alternative and that brought him to Verve!

Verve has been mentioned by Dr. Oz as being one of the most healthy drinks on the market. The drink is also on the approved list of the World Anti-Doping association and has made it on the Physicians Desk Reference which makes it the only energy drink on the list. The drink, which provides an all natural energy boost also works great as a healthy dietary supplement.

The partnership between the two seems to be a perfect fit if not silly. Slade still makes an occasional appearance on the bravo housewives show, giving him access to an estimated worldwide audience of over 200 million people. Slade will now be leading the charge of his own distribution team, building his own network of individuals who will make a living selling the drink. Of all the endorsements Verve has handed out, this could be one of the worst.

Slade, a former professional cyclist, says that for him, it is important that he only endorses products that he believes in (like people are very concerned what Slade endorses…). “I will only endorse products I use myself. I have personally used Verve! in my fitness training and I have had amazing results, which is why I decided to make such a substantial investment in the company.”

Verve! is already the official drink of an NBA team, a woman’s basketball team, and arena football team and now… has entered into the reality TV world. Verve! is everywhere! If you’d like to be a part of Slade’s team, there is still time. While it might be a bit cheesy, Slade does seem like a spirited and smart guy who is no doubt a hard worker. If you wanna check it out, just go to www.joinslade.com and fill out the application. Slade promises that someone will call you back, even if it’s not him.

Popularity: 3% [?]

The WNBA just launched it first ever social networking site. The new site, www.cafemerc.com  is the fan social networking site of the Phoenix WNBA team, the Mercury. The site will be presented by Verve Energy Drink which is the official drink of the Phoenix Mercury WNBA team.

Fans of the WNBA can create their own profiles, write blogs, join in on discussions, and upload pictures and artwork related to the Mercury.

The Phoenix Mercury signed a five year deal with Verve to be the official sponsor of the team. As part of the deal, Verve Energy drink is available to fans at all Mercury games at the US Airways Center. The Verve drink will also be available for purchase on the CafeMerc site.

“Mercury fans want more than just the latest news and information,” said Mercury and Suns Vice President of Interactive Services Jeramie McPeek. “They want to be able to interact with the site, voice their opinions and help us create exciting new content. CaféMerc.com will be a new hot spot for our fans to express their passion for Mercury basketball.”

Vemma/Verve CEO BK Boreyko is excited about his company’s participation in this exciting new venture, “Verve is thrilled to present CaféMerc.com, the new social networking site is a reflection of the momentum and energy which are represented in both Verve and the Mercury.”

I checked out the site today, and it is actually really well done. You definitely can’t miss the big Verve logo right there in the top corner, but other than the advertising, it’s a great site for fans. Not only can you check out the Verve Energy Drink, but fans can keep up with the team, view pics of players and games, buy tickets, and interact with other fans of the team.

Popularity: 1% [?]

Vemma, makers of the wildly popular Verve Energy Drink, has just joined forces with yet another sports team. Verve, the “insanely-healthy energy drink” will now be the official drink of the American Hockey League’s Milwaukee Admirals.

Admirals President Jon Greenberg made the announcement today that the team has entered into a new marketing partnership with the company and will make the drink the team’s official new healthy energy beverage.

“Our fans have no problem getting energized at the Bradley Center and now they can get that same kind of energy all day long from Verve,” said Greenberg. “Verve is the undisputed leader when it comes to healthy, natural energy drinks and we are excited to share it with our fans.”

Verve will now be featured on the team’s official website and fans can find all the info they want on the product as well as where to buy the drink, just by clicking on the Verve can on the site.
The admirals join the NBA team the Phoenix Suns, Arena football team, The L.A. Avengers as well as several Motorsports Leagues in signing partnership deals with Vemma and choosing Verve as their official drink

Vemma/Verve CEO, BK Boreyko was also excited about this new partnership, “Great sports teams like the Milwaukee Admirals recognize the huge advantage of having high energy fans,. “I’m very excited that the Admirals chose Verve to provide their fans with the finest in healthy energy drinks and I applaud them for offering healthy choices to their loyal fan base.”

Popularity: 4% [?]

XS Energy Drink the best selling Amway product in North America, is working hard to clean up the environment.

The makers of the energy drink are working to get the U.S. Energy Department to provide carbon offset credits to their consumers.

XS was launched in 2002 after its co- founder, David Vanderveen, a former Red Bull distributor, had the urge to make and distribute a competing energy drink. Vanderveen, who is a startup/turnaround specialist explained the rationalization behind the energy credits.

“Americans are storing lots of fossil mass around its mid-sections. We don’t give people extra calories,” Because of the extra energy customers are getting — with few additional calories — they should be getting 0.41 to 0.5 credits for every 12-pack they buy.

The energy drink market is already a very crowded market with major brands like Red Bull, Monster etc…in the Network Marketing world, XS competes with Verve, Crunk and others.

Sales in 2007 grew 20 percent over 2006. Estimated sales in 07 were roughly $150 million dollars and the company, which started with only two flavors, citrus and cranberry-grape, now has over 14 flavors and is available in sugar free as well.

Popularity: 2% [?]

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