OpTree

Before taking a look at the techniques that will help you succeed, lets take a look at some of the things you might be doing that DON’T WORK: Below are four common useless and ineffective techniques that you should not do:

1) Making a list of your family and friends and getting them to try your MLM products or take a l Advertising your opportunity in the business opportunity section of your local newspaper look at your business opportunity

2) Handing out flyers at the mall

3) Buying expensive business opportunity seeker leads

4) Talking to anyone who comes within 3 feet of you about the benefits of consuming your MLM products or owning their own home based business.

Many people have tried these techniques, and they usually they fail. Below are the correct steps to take to ensure effective prospecting for your MLM Business. This 4 Step Prospecting formula might seem pretty basic, but before dismissing it as too simple, take a good look at how these steps might really improve your business. Although it might seem simples, this process has enormous vaule and will improve your skills as a networker and business owner.

Step # 1: Understand the benefits of what you’re marketing.

This is really important. If you can find and understand the benefits of what you’re marketing, you will not able to explain it to others, and you will not have a business. You need to understand the benefits that are gained from consuming your product. Here is an example…….Lets take a look at the benefits of consuming Product “X” Juice:

• Anti aging properties
• Reduces sugar cravings
• Increases energy levels
• Promotes peaceful sleep
• Improves mental clarity
• Reduces harmful effects of stress
• Increases libido
• Lowers cholesterol

Now, take just one of these benefits and like “increases energy levels”, and move to step # 2.

Step # 2: Identify the target audience that’s looking to get the benefit that your product delivers.

Our benefit is a solution to those who are looking to increase their energy levels because consuming Product “X” Juice can actually help the body function more efficiently thereby increasing ones level of energy throughout the day. This is a solution for people who feel tired and sluggish and can’t seem to get through the day without an “artificial” pick-me-up. The target audience is people who are looking for just that benefit. They’re tired of being tired all the time. They have kids and jobs and they desperately need to keep up with what’s going on around them. Maybe they’ve tried natural and/or artificial stimulants as a solution to their problem and they aren’t getting the benefit they’ve been looking for or maybe they are…but with some nasty side effects.

Let’s stop for a moment…It wouldn’t make sense to try to market your “solution” to someone who doesn’t have a problem with a lack of energy, right? That wouldn’t work as well. If you try to do that you’re going to end up having to do a lot of convincing…not good. It’s much easier to market this product to those who are actively looking for a way to gain more energy. You MUST choose the right “solution” for each audience. You can switch them up. If you’re talking to an audience that has lots of energy but is looking for “anti aging” solutions, focus on that solution. Good MLM prospecting techniques would have you asking yourself the following questions:

1. Where can I find people who are suffering from a lack of energy and looking for a solution to that problem?
2. What kind of products might they have they purchased in the past?
3. When these people go online to look for information to help them solve their problem what kind of keywords and keyword phrases do they type into the search engine?
4. Are there any infomercials that offer a product they may have already inquired about?

Why you should ask yourself these questions-

Because doing so puts you in your prospects mindset. It will also help you get your marketing message in front of your target audience. You can’t get in front of your audience if you don’t know where they are.

Step # 3: Craft a marketing message that captures your target audience’s attention and interest.

Your marketing message can come in many forms such as:

• MLM prospecting script
• classified ad in a newspaper or magazine
• website copy
• radio ad
• in person conversation
• etc…

Whatever vehicle(s) you use to convey your marketing message it must be crafted in such a way that it successfully does the following 3 things:

1. Gets your prospect’s attention
2. Captures your prospect’s interest
3. Gets your prospect to take the action you want them to take

Your marketing message also needs to establish in the mind of your prospect that you are offering a real solution to the problems that they’re trying to solve. Once you have crafted the right marketing message for your target audience you need to move to step # 4.

Step # 4: Use the tools of communication to get your marketing message in front of your target audience.

The following are some popular tools of communication:

• the telephone
• the Internet
• radio
• television
• newspapers
• magazines
• the mail

When it comes to MLM prospecting, you might find that the telephone and internet work best. Why? Because they’re relatively inexpensive to use. Keep in mind that you need to think about your new recruits who probably don’t want to spend the money it takes to run a good radio or television ad campaign so you should try to keep your methods affordable.

What you need to do in your MLM business is master the use of the Telephone, the Internet and Ad Copy (newspapers, magazines and the mail) to get your marketing message in front of as many people in your target audience as you can, as fast as you can.

Recap
Step # 1: Understand the benefits of what you’re marketing.
Step # 2: Identify and locate the target audience that’s looking to get the benefit that your product delivers.
Step # 3: Craft a marketing message that captures your target audience’s attention and interest.
Step # 4: Use the tools of communication to get your marketing message in front of your target audience.

If you follow this Prospecting Formula you will be miles ahead of your competition because you will be speaking with dozens of potential customers and reps every week.

Popularity: 1% [?]