In part one of this two article series, it was discussed how networkers love network marketing and the model it represents. They desire to achieve MLM online success, but the problem is too many fail to make real profits much less achieve their dreams of financial independence.
It was discovered that there are five critical supports networkers need to be successful. Ignoring one or more of these supports can bring frustration and failure. The first two supports which were company management /leadership, and timing of industry and company were covered in part one. Part two will cover the last three crucial supports.
Let’s continue to take a close look at what is needed.
Support #3) Flagship Product(s)-It must be a “Purple Cow”-affordable
Most networkers realize that the secret to obtaining long term residual income is repeat customers who order products of high quality. It is NOT about making one huge sale or commission. It is about repeat purchases month in and out.
Some may wonder what a “Purple Cow” product is. This is a product that grabs people attention plus makes a significant difference in their lives. It works best if there are multiple “Purple Cow” products. It is difficult for networkers in one product companies to have massive long term success with just one product. This may work in the short-term, but what are really needed are “Purple Cow” products that will create a dependable and lifelong income.
Support #4) Compensation Plan-Pays BOTH the part-time and full-time people a fair percentage
Most networkers know that their organization is made up of over 90% of part-time people. If they are going to stay around, they need to make a profit fairly quickly. You see, for mlm online success, if the part-time people can make a good income, everybody will. In addition, the focus should be on retailing product and not just recruiting other distributors.
Networkers will also need to learn about “breakage” and how to avoid or minimize it. It important to make sure the pay is based on volume and not levels, and to avoid “spillover”. These and other points are ones to look out for in a compensation plan.
Support #5) Duplicatable Proven System-Generous Upline Support, Training, and Mentoring
How to achieve MLM online success also includes becoming educated, developing some basic skills, and taking action to apply the education and skills. This is true for any business.
If the company does not have systems and team work in place to ensure new networkers coming in gets the proper mentoring and training they need, it will be difficult to build a successful business. The business will become like a revolving door with people coming in and out. Who wants to go through that kind of headache?
Many now realize that network marketing is not about selling. It’s about relationships. It’s a lot more fun to find people who are already looking for what a networker has to offer. It becomes a stress free way to build a business. With the development and advances of the internet, it’s much easier. Plus, with the help of a good system, training, and a mentor and coach who can guide and help you, things get even better.
Yes, network marketing is a wonderful way for people to achieve their goals and dreams. If networkers learn to carefully evaluate any opportunity they are considering or already involved in based on the five supports covered, the chances for mlm online success in the long-term is huge. Ignoring one or more of the supports can create frustration, disappointment, and for some, quitting for good.
About the Author
Monique Hawkins is a professional network marketer. She finally found the answers she was looking for in chapter 10 of a free ebook and now is on the road to success. To grab your free copy, go to How to Build MLM: Find Success in 10 Steps If you are looking for free MLM tips and free MLM resources to build your work at home business, visit http://www.squidoo.com/tipstoexplodeyourhome-basedbusiness
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