Verve Energy drink has announced that they will be sponsoring the NBA’s first outdoor basketball in over 30 years. The event, which will feature the Phoenix Suns (who the company already has a deal with) and Denver Nuggets, will be called the Verve Classic. The healthy energy drink company is hoping that the game will become an annual event.

The preseason game will be played on October 11th at the Indian Wells Tennis Garden in Indian Wells, CA, just outside of Palm Springs. The Tennis Garden is a relatively new arena that was chosen because it has the look of an NBA arena, but without the roof. The center holds over 16,000 people and has 44 suites.

Tickets range in price from $10 dollars to $100 dollars and can be purchased through ticketmaster. You can also check out the Verve website for more info. Verve, along with its parent company, Vemma-www.vemma.com will be holding a contest where winners can get free tickets.

The game will be aired nationally, exclusively on the TNT network.

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