Zanco, a Network Marketing company that was created to sell products backed by Suzanne Somers, has decided to lay off its ten employees and transfer all of its assets to Youngevity, a health and wellness company based in California.
The Grand Rapids based Zanco was founded in 2006 by a former Amway executive and although they had high hopes about the products and their alliance with Suzanne, the company never really took off. At their peak of operations, they had 20 employees, although for the last month or so, they’ve bee operating with only 10 as they have been winding down operations. The remaining employees will be let go in the next week.
Sales reps for Zanco will automatically be transferred to distributors for Youngevity. The strategic alliance between the Zanco and Youngevity will allow for the continuation of sales of Suzanne Somers products.
Robin Crossman, former president and chief operating officer of Zanco LLC, said, “We had great hopes that we’d grow faster than we did, and we didn’t grow as fast as we wanted,” Crossman added that Somers herself contributed to the decision to end the Grand Rapids operations and pursue a partnership with Youngevity.
Although it was not discussed, word on the street is that Somers never actually visited the Grand Rapids based Zanco and had no active participation in the company. Perhaps that is part of the reason that the company did not take off the way Zanco or Somers had thought that it would. The company rested primarily on the Suzanne Somers name and if she did not participate and have an active presence, then it is no wonder that the company didn’t survive.
Popularity: 1% [?]
